Monday, June 15, 2009

Name Change for the Travel & Tourism Division

I am happy to announce we are changing from the Travel and Tourism Division to the Travel Promotion Division. Our new name will better communicate the mission and purpose of our division to promote Oklahoma's travel opportunities and better reflect national industry standards for state destination marketing organizations.

With this change, we have also revised some of the section names within our division. All of our staff and contact information remains the same so you can still reach us by the same phone and email addresses.

Travel and Tourism Administration will now be Travel Promotion Administration. This section is responsible for brand management, contract compliance, the administration of the Multicounty matching funds program, division purchasing/budgeting and the AOK merchandising program.

Our Public Relations section will now be Travel Communications and Publications and oversees the the functions of public relations, media relations, social media, industry communications, publications and a variety of special projects and assignments.

Under the Traveler Response Program (TRIP) we will have the following sub-sections:

Interactive Group – Covers all development and maintenance duties related to our Web site TravelOK.com as well as database development and support .

Customer Relations- Covers all duties related to the call center, warehouse and fulfillment program.

The Travel Development section will now be Consumer and Trade Marketing and continue to be responsible for group marketing, consumer travel shows and international marketing.

Destination Development's name will remain the same and will continue to be engaged in community and attraction outreach, heritage and cultural tourism and grant assistance. Destination Development is adding a “Sustainable Initiatives” program to create and implement steps to help our tourism industry become more environmentally friendly. (More about that later!)

Discover Oklahoma TV will also keep the same name and continue to produce our weekly travel program as well as adding some online elements.

Names have not changed for our Tourism Information Centers or the Multicounty Matching Funds Program.

To access a contact list for our Travel Promotion Division, please click here.

No comments:

Post a Comment